The Effects of Perceptional Factors on Personal Information Disclosure

The present research examines what kinds of factors influence Internet users’ decision to disclose their personal information. The present study investigates the perceived value of the benefits that Internet users can get from web sites and costs that are supposed to be caused by personal information disclosure behavior. The larger the perceived value of the benefits provided by a certain web site are, the more Internet users may become willing to register the web site even if they need to release their personal information. On the other hand, two types of costs 1) Privacy risk that might be resulted from misuse or loss of personal information, and 2) Irksomeness or annoyance that is accompanied by personal information disclosure process – are expected to work against the disclosure of personal information by Internet users.